Go to your profile and tap in the upper right corner. Tap Settings and privacy, then Account type and tools, and Switch to professional account. Pick a category that best describes your business, then select Business. You're all set, you've got an Instagram business account.

Business accounts are best for retailers, local businesses, brands, organizations and service providers. You can switch back to a creator account or personal profile anytime. With a business account, you have the option to display or hide your business category and contact information on your profile.

Yes, an Instagram business account is free to create and use. The only fees you will incur are for running Instagram ads and for using Commerce Manager to allow your customers to check out and complete their purchase within the Meta platform.