A business chat is a chat with a business account on Instagram. You'll see gray text in the conversation that tells you when you're in a business chat. You can choose which business chat message requests you accept in the Message Requests folder.

In business chats, business accounts get suggested responses, including replies and actions to take, based on automatic processing of messages. At any time, you can control your privacy by making certain information private or public from your privacy settings on Instagram.

Instagram DMs are an in-app messaging feature that allow you to share and privately exchange text, photos, Reels, and posts with one or more people. Instagram DMs are a space for you to connect and collaborate over shared interests with friends. Need help with something specific on Instagram?