Instagram automation, as the name suggests, uses software to automate activities on Instagram, without the need for manual intervention. It takes care of routine, day-to-day tasks and by doing so, saves social media marketers and managers a lot of time that they can instead spend on more strategic activities.

Instagram automation tools are technically legal, as long as they comply with Instagram's platform policy, and don't violate their set terms and conditions.

Bots have a bad reputation. If you use them incorrectly or too aggressively, Instagram will block your account. It's against the terms of service. In saying that, if you use bots in the right way, your interactions will look natural, and you'll never get found out.