The character was created as a 20-year-old girl of Brazilian-American heritage. The character began in 2016 as an Instagram profile that details a fictional narrative which presents Miquela as a CGI character and model in conflict with other digital projects while marketing a variety of brands, primarily in fashion.

Trevor McFedries & Sara Decou are the co-founders of Brud and the creators of the first computer-generated social media influencer, Lil Miquela, in 2016. She has since amassed a large social media following and has donned brands including Chanel, Burberry and Fendi.

Aitana, 25, a pink-haired woman from Barcelona, receives weekly private messages from celebrities asking her out. But this model is not real. Aitana, a model created by artificial intelligence (AI) and the first in Spain, was born into a difficult period.

Miquela Sousa ranks second among AI influencers with the highest earning potential on Instagram, with it being estimated that she could earn up to $20,828 per Instagram post. This amount would take the median-paid American worker around half a year to earn.