Trevor McFedries & Sara Decou are the co-founders of Brud and the creators of the first computer-generated social media influencer, Lil Miquela, in 2016. She has since amassed a large social media following and has donned brands including Chanel, Burberry and Fendi.

Lil Miquela's real name is Miquela Sousa. She's a half-Spanish, half-Brazilian computer-generated model who only recently became self-aware. As Miquela's story goes, she once thought she was just a normal girl from L.A., until, plot twist, it turns out she's a robot.

As of February 2024, Miquela has 2.6 million Instagram followers and allegedly made around $11 million in 2022 and $10 million in 2023.

Miquela Sousa, also called Lil Miquela, or known mononymously by the stage name Miquela, is a fictional American character, singer and social media personality created by Trevor McFedries and Sara DeCou. The character was created as a 20-year-old girl of Brazilian-American heritage.