Miquela Sousa, also called Lil Miquela, or known mononymously by the stage name Miquela, is a fictional American character, singer and social media personality created by Trevor McFedries and Sara DeCou. The character was created as a 20-year-old girl of Brazilian-American heritage.

Generative AI and machine learning: Miquela's creators use a core programming with machine learning to give her context and help her evolve. They rely on Generative Adversarial Networks (GANs) and other models to generate realistic data for her visual content and social media interactions.

Miquela Sousa ranks second among AI influencers with the highest earning potential on Instagram, with it being estimated that she could earn up to $20,828 per Instagram post. This amount would take the median-paid American worker around half a year to earn.

Co-Founders, Brud Trevor McFedries & Sara Decou are the co-founders of Brud and the creators of the first computer-generated social media influencer, Lil Miquela, in 2016.