Trevor McFedries & Sara Decou are the co-founders of Brud and the creators of the first computer-generated social media influencer, Lil Miquela, in 2016. She has since amassed a large social media following and has donned brands including Chanel, Burberry and Fendi.

Miquela Sousa, also called Lil Miquela, or known mononymously by the stage name Miquela, is a fictional American character, singer and social media personality created by Trevor McFedries and Sara DeCou. The character was created as a 20-year-old girl of Brazilian-American heritage.

Aitana, 25, a pink-haired woman from Barcelona, receives weekly private messages from celebrities asking her out. But this model is not real. Aitana, a model created by artificial intelligence (AI) and the first in Spain, was born into a difficult period.

Lil Miquela is not a person but a strikingly human-like computer-generated image. A self-proclaimed 19-year-old robot, she is one of a growing number of virtual influencers that are garnering a prolific following online and capturing the hearts of their digital audiences.